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I’d live to work on spatial and product design solutions for themed environments.

See how I work

THAT’S HOW I WORK

Designing is moving from current stage to a desirable one. Conceiving and refining my process became a design project on it’s own. I came to truly enjoy the mess and failures and trust the process.

Emphasize

Design phase where I’m getting an empathic understanding of the problem.

Empathic research marks the beginning of the new project. My goal is to find out more about the problem (or and opportunity) by observing and engaging with people to understand their experiences and motivations.

I set aside my own assumptions about the world and try to gain insight into people’s mindset, lifestyle and needs.

EXAMPLE

Empathic research marks the beginning of the new project. My goal is to find out more about the problem (or and opportunity) by observing and engaging with people to understand their experiences and motivations.

I set aside my own assumptions about the world and try to gain insight into people’s mindset, lifestyle and needs.

DEFINE

Asking “How might we…” questions to refine the problem statement.

I analyze my observations and synthesize them to get to the core of the problem. I means refining a question that I’ll me answering with my project until it will become crystal clear what is the real issue I’m trying to solve and what the future state is like, how will it work, look and feel.

EXAMPLE

The initial brief for one the projects I worked on was “Redesign a Fuji Instax camera”. As I started reflecting on the brief I realized the real question actually is “How could we revive the love for analogue in the digital age”. The new question changed the direction of the project completely and resulted in an analogue selfie camera.

IDEATE

Design phase where I diverge and generate as many ideas as possible

Ideation phase marks the beginning of the new project. The goal for me here is to generate as many ideas as possible that embody the creative brief or a spark of inspiration.

I practice what illustrator Christoph Niemann calls “…”. In my free time I generate ideas just for their own sake, and surprisingly enough they become the base for my “serious” work projects.

EXAMPLE

Ideation for me means pulling all sorts of skills from my toolbox and trying out everything from mind maps, sketching, quick and dirty mockups to brainstorming in a group, taking a research trip.